Insights Incite Change Style Guide

Content Style Guide

Campaign Tree [PDF]
Conceptual look at campaign materials, including invitation, case for support, school college brochures, proposal formats.
Note: conceptual only, final design layouts may vary

Campaign Box Sides [PDF]
Application of timeline on sides of kickoff invitation box. Also, reference for the types of entries included in timelines, and entry style.

School College Guidelines [DOC]
Some points to remember when developing school and college materials.

Impact Calendar Short [PDF]
Example of impact stories and their use on calendar for VIP invitation. Also reference the type of story, style, and length.

Save the Date [PDF]
Final pdf of campaign kickoff save the date.

CD calendar [DOC]
Sample of planned calendar impact stories.

Master Timeline [DOC]

Lubin House Newsletter/Fall 2007 [DOC]
Sample copy for reference if you choose to include campaign-related info in your newsletters or magazine. Also, photo of co-chairs.
Co-Chairs Photo [hi res]

Scholarship In Action: Our Vision, Our Opportunity (Draft 4.20.07) [DOC]
Campaign Whitepaper outlining the approach to campaign, why SU, why now. It can also serve as a guide when developing schools/colleges case for support.