Brand Identity

Every touchpoint and interaction with Syracuse University should reflect the key words that describe our personality:

Bold, Clear, Connected, Proud


Telling the Syracuse Story

We are defined not only by our history, but the direction we choose to follow.

From its founding in 1870, Syracuse University has provided an environment in which students, faculty, and staff from diverse backgrounds come together to create, grow, and break boundaries.

By offering a world-class mix of academic offerings, alumni activities, and immersion programs the University has become a point of intersection and opportunity.

The current transformative initiative, Fast Forward Syracuse , seeks to further elevate SU’s reputation and ensure a strong, sustainable future by providing strategic direction and a framework to foster academic and operational excellence.

These brand guidelines were developed to support this effort and ensure the Syracuse University story—past, present, and future—is conveyed in ways that are compelling, forward-focused, and rooted in our collective DNA.