Communicating the Syracuse University
"Insights Incite
Change" Brand
This web site was created, primarily for internal use, to help apply the Syracuse University "Insights Incite Change" brand in print and online environments. This site will help to define the basic graphic elements within the system. It will also explain how to apply these elements correctly. Because the brand is constantly evolving, please check for updates prior to implementation. Proper usage is important to ensure the quality and consistency of the brand experience.
Please note that the official name for the campaign is
The Campaign for Syracuse University
Although the Insights Incite Change (IIC) logo and heading are an important part of the graphic system for the campaign, we should not refer to the campaign as Insights Incite Change: The Campaign for Syracuse University. In addition, where we have the IIC logo/graphic, we should also have the term Scholarship in Action displayed.